Hi there readers, Have you had a good few days? It has certainly been interesting these last few days with the UK election going quite interestingly.
If you like dramas then this has had everything and to quote an oft used phrase, it has been ‘stranger than fiction’. The story line has changed frequently over the past 40 odd hours and who knows where we will end up?
I mention this really because of the storyline which has had plenty happening. Similarly your email sequence needs to have these elements in it in order to hook your new audience.
Well maybe not quite such an exotic story line……Somehow you have to have a story to tell them which has a certain crisis in it which you inform the reader about by starting in the middle at a point of high drama and then backtracking to tell them how you got to that point. All the time though you have to bear in mind that the story as a whole must have relevance to your affiliate offer. And in transitioning from your first email in the sequence to the second you have to have a cliffhanger ending to the first which will make it imperative for them to open the second.
Once you have told your backstory you have to point out the real brick wall you hit in trying to resolve your problem. This is where you talk about trying desperately to achieve your goal-losing weight, making money,saving a relationship-but getting nowhere and all but giving up. That is until…..
That is where again you leave the reader hanging at the end of your second email.
So you pick up the story again in your third email in the sequence,first quickly recapping and then telling the story of your epiphany/realisation about the relevant subject which resolves the impasse/conflict in your situation and allows you to live happily ever after. Of course the epiphany has to tie in to your affiliate offer. This goes without saying because without that affiliate offer at the end of the tunnel there is no storyline. Always keep your mind on that fact when constructing your narrative even thought is woven into the story.
Now that is the main substance of the first three emails in the sequence. You can add another couple and it still makes good reading. But I will go into them later….Bye for now. Be well.
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