Hi there again readers,
I hope you are doing well. After couple of posts about motivation and time management, I am returning to the email subject which is an intrinsic part of your business machine. After all this is your main means of communicating with your subscribers.
I have talked a bit about headlines, and today I will discuss the body of the email. This is the business end of the affair. You have to follow on your headline with a piece of copy which is both relevant and compelling.
Email copy falls into 3 categories. About 60% of your emails should be story based. This is where you tell your subscribers about you and your life and tie in things which happen in life with teaching points. This is called edutainment. Your audience gets an understanding of you and learns valuable information at the same time. you are telling them about your daily life in stories, but obviously if you are going through a bad break up, then keep it to yourself. Your readers are not your chosen Agony aunts!! Again you have discovered a suspicious rash; leave it for doctor!
30% of your email copy should be value training.You give them educational information about marketing which facilitates their business in some way. This gives you authority if they find what you tell them to be useful, so make sure you do this along with the stories.
Finally 10% of your emails should be short and urgent and generally leading to a call to action about an offer. You can do this every now and again but not too often.
Throughout your emails you need to keep in mind your affiliate offer and its content matter, so that both the stories you tell and the valuable training you give are relevant to this end. It is the main point to remember at all times.
Now you have to be able to come up with the goods everyday which sounds a bit daunting but I am sure you will learn as so many other entrepreneurs have learnt from no higher a story telling skill base as yourself. ( That is supposed to encourage you,BTW) Not every email you send will be perfect, but with practice will come an ability to do it okay.
Anyway that is all for today. Have a good time till I write again. Ciao for now!