Hi there reader,
I hope you have been enjoying the first weekend in the wonderful month of July. I say wonderful because there is something about July which makes it the best of months. The evenings are still long enough to enjoy and generally it is the warmest or second warmest month of the year, Also there is plenty happening in life,sportswise, music wise and outdoor lifewise.
But I wonder if you are like me and would really like to take the month off to enjoy its many delights. August too. Yes? Yes. The point of doing all this is to be able to choose more definitely one’s lifestyles so I will get on with the job at hand, and you and I might just get there one day. Such dreams are worth pursuing,I think!
Emailing your list daily is the name of the game in marketing so that the list gets constantly educated and is able to have relationship with you. They get know you through what you tell them, your stories about your life, your triumphs and travails, as well as ordinary things which happen across the board.
To do this you have to be paying attention to your life. Being present is the necessary ingredient you have to bring to every day. As well as being able to weave events into your educational points which you lavish onto your readers to tie into your affiliate pitch. Basically you are on permanent duty as a story teller/educator.
Russel Brunson for example calls these daily emails his ‘Seinfeld Sequence’, so named because of the series ‘Seinfeld’. Seinfeld is basically a series about nothing. A collection of inconsequential events which happen to characters in the series on a daily basis. If you have ever had a group of friends you have met with regularly you understand what I mean.
People go about their lives and things happen to them, good bad and interesting and there are issues, problems etc which get discussed as well bigger event beyond their lives also. This is the daily round of friendship…what you discuss with friends over coffees, drinks, meals. Sometimes it’s work, sometimes it’s relationships, sometimes it’s sport or whatever.
Though obviously as a new marketer in peoples’ lives you are not in their friends’ circles. So do not make out you are a subscriber’s mate. But do be friendly and pleasant and caring even.
As someone making affiliate offers, while to some you may be useful, to others you are as unwanted as someone asking for money with a sign nearby. So stay useful and offer value and interest. Or face being unsubscribed to.
Stay cool and be well. Ciao for now!