Hi there reader, I hope you are doing well. Certainly as the sun shines in my world-UK- I find myself energised and happy. Why? Because the warm weather is fun!
Anyway as said before on a number of occasions, the whole purpose of everything you do is to get people to go and look at the affiliate offer you are promoting. Now in the course of your emails you really want to be painting a positive picture about the affiliate offer so that it will be less a matter of ‘if’ they will buy it and more a matter of ‘when’.
However you do not want to be like some shop vendors out East who literally drag people into their store-all in good humour, I might add.You do not want to just say-‘Hey,look at this offer NOW! Go to the button below!’ You might get a lot of unsubscribes if you did. Rather you want to weave the offer into the fabric of your email and have a little story to tell them alongside. This story has to be relevant in some way to your offer and the call to action you make not stand out like a sore thumb.
Now at the end of your initial ‘Soap Opera Sequence, ideally at the end of your fifth email in the sequence you will have made a fairly clear pitch for your offer with a call to action.
This would consist of a resume of the qualities and benefits of your offer and a final statement of guarantee of a refund in case of dissatisfaction. You may have slipped in earlier url’s to the offer,but the call to action is the point where you really make the pitch count. Not in a garish way, but tastefully.
Make sure you know though throughout your email sequence what the main point of the offer is, what pain point is it designed to address, what solution is it promising. Then you will have a happy audience once you have convinced them and they find that the offer does indeed address the problem you stated, and that this is relevant to them. QED.
Well I will leave it there for today. It is really too hot for hard work! Bye!
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